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Implicit Branding

Evolutionary Convenience is implicit branding to the way we think, operate, and achieve.  It's not to say we know more or successful startup advisers are wrong to suggest be great at one thing, but it is a challenge to a previous way of thinking.  The most complex tasks are getting simpler everyday. Why can't we leverage accelerated innovation to evolve into greatness in multiple products and services? The one thing we will be great at...knowing who we are.

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