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Implicit Branding

Evolutionary Convenience is implicit branding to the way we think, operate, and achieve.  It's not to say we know more or successful startup advisers are wrong to suggest be great at one thing, but it is a challenge to a previous way of thinking.  The most complex tasks are getting simpler everyday. Why can't we leverage accelerated innovation to evolve into greatness in multiple products and services? The one thing we will be great at...knowing who we are.


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Your Most Challenging Competitor

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It's All In The Name

You know the brands...Google...Coke...Kleenex, brand recognition so strong they are the name for the product or action. Any company salivates at this... building something so powerful.  Most are realistic.  I created the brand Evolutionary Convenience because it does represent something much bigger than a single product or service, it's a vision for action.  Short of any religious beliefs, Evolution is Convenience.
Business evolves products and services for convenience.  The Oxymoron of it...evolving isn't very convenient.  The process can be time consuming, riddled with failures and contentious. The defines evolutionary as:   relating to the gradual development of something. "updating technology is an evolutionary process" or
relating to a pattern of movements or maneuvers. "evolutionary tactics"
Businesses consistently face "the chicken or the egg" struggle between affordability of talent and scaling for growth.  Both are compounde…