You know the brands...Google...Coke...Kleenex, brand recognition so strong they are the name for the product or action. Any company salivates at this... building something so powerful. Most are realistic. I created the brand Evolutionary Convenience because it does represent something much bigger than a single product or service, it's a vision for action. Short of any religious beliefs, Evolution is Convenience . Business evolves products and services for convenience. The Oxymoron of it...evolving isn't very convenient. The process can be time consuming, riddled with failures and contentious. The dictionary.com defines evolutionary as: relating to the gradual development of something. "updating technology is an evolutionary process" or relating to a pattern of movements or maneuvers. "evolutionary tactics" Businesses consistently face "the chicken or the egg" struggle between affordability of talent and scaling for growth. B